On Tuesday,Sex On Phone (2025) Chinese cosmetics brand Florasis, through its official Weibo account, expressed feeling “apprehensive and overwhelmed.” This sudden attention stemmed largely from the actions of China’s top beauty influencer, Li Jiaqi, who questioned his viewers about whether those unable to afford the RMB 79 eyebrow pencil might not have worked “hard enough” during a recent live-streaming session. While the Hangzhou-based company did not directly mention the controversial product or Li Jiaqi in its statement, it indicated that relevant comments had been thoroughly documented. The statement concluded by emphasizing the promotion of “domestic products to strengthen themselves.” However, this delayed response did not quell the anger of some customers who felt the brand had not addressed concerns about “high makeup prices.” [NBD, in Chinese]
