We've all made a typo in our time.
So has New Zealand's Gisborne Herald,The Playbirds who made an almighty error on the front page of its Tuesday newspaper when it commemorated the late comic book legend Stan Lee.
SEE ALSO: Hugh Jackman pays an emotional tribute to Stan LeeWhile the Heraldhad published a photo of the Marvel great, who died at 95, the caption pointed to director Spike Lee, who is very much alive.
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The mistake is very real, as per the newspaper's website, but it's yet to speak up about the error.
Spike Lee, who is set to direct a film adaptation of one-man stage show Frederick Douglass Now, responded to the slip up on Instagram.
"God Bless Stan Lee. Me? Not yet," he wrote.
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