Li Auto is Watch Four Riders (Hellfighters of the East) Onlinegoing to combine its sales and delivery divisions into a new group in the company’s latest effort to revamp its operations and rev up sales, after reporting lower-than-expected financial results for the first quarter of 2024. The move is expected to bring consistency and spread resources across the two teams, people with knowledge of the matter told Chinese media outlet Meiren Auto on Monday. Performance evaluations had previously been measured by orders and deliveries respectively, which had the potential to lead to conflict when customers put down early orders but wanted their cars delivered the following month, the report said. The news comes after the Chinese electric vehicle maker announced on April 3 a reorganization to sharpen its focus on product development and a failed launch of its first all-electric model, the Mega, in March. The company on May 21 reported a 37% decline in first quarter profit, saying it had delayed plans to launch more battery-powered electric vehicle models to next year. [Meiren Auto, in Chinese]
